SARATOGA SPRINGS, N.Y.
The Saratoga Convention & Tourism Bureau announced that Talia Cass is joining the team as director, Marketing & Communications.
Cass’ primary role with the Bureau will be as the lead disseminator of the Discover Saratoga brand. Through all traditional & non-traditional means, she will be tasked with building upon the Bureau’s efforts to position itself as a global destination for meetings, conventions, sports tournaments, special events, tour groups and destination weddings.
Cass will work directly with the Bureau team to attract new business opportunities to Saratoga, build attendance for those groups bringing their events to Saratoga and provide a platform for member businesses to promote their goods & services to conference and event attendees.
A 2014 graduate from the College of Saint Rose with a B.A. in Communications and a concentration in Public Relations and Advertising, Cass joined the Proctors Theatre team in Schenectady as the account executive for the Schenectady County Tourism Promotion Agency (TPA), which eventually led to her role as the tourism & convention manager. While in this role at Proctors, Cass also provided key marketing support to the Capital-Saratoga Regional Tourism Promotional Agency.
Cass is a current Board member of the Schenectady Greenmarket and past Board member of the NYS Tourism Industry Association and the Mohawk Towpath Scenic Byway Coalition.