Winning with Gamification: How to Engage your Attendees & Increase Mobile Adoption

Presenter: Brooke Gracey

Tuesday, August 8, 2017
1:00 PM EDT
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At events, games can be serious business. With the pressure for planners to create attendee engagement at events at an all-time high, savvy professionals are turning to technology and social media to build meaningful connections.

Hear the freshest ways you can use social media and in-app gamification to help your attendees get the most of your event. Plus, you’ll learn from a planner who’s used gamification to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions.

During this webinar you will learn:

  • How to use gamification as a fun way to engage your audience
  • How to use social media so every generation is part of the conversation
  • How social media and gamification can work together to create a memorable event experience


Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP or CMP-HC Standards.


Brooke Gracey is Senior Mobile Events App Strategist for CrowdCompass by Cvent, the division of Cvent that develops mobile apps for corporate and business events. In Brooke’s current role she helps event organizers incorporate mobile in their planning and marketing strategies and enables the CrowdCompass sales and marketings teams to do the same. She’s also the strategic mind behind CrowdCompass’ trade show presence. Brooke is known for her extensive event technology experience and is often sought out as a subject matter expert in the mobile apps industry.  

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