April 2017

Texas Convention Hotel Plans 2018 Launch

ALLEN, Texas

A new four-star, full service Delta by Marriott Hotel and attached convention center will open in Allen, Texas, in late 2018. Altera development recently closed on the property, located on the northwest corner of U.S. 75 and Bethany Drive. Construction on the $91 million facility will begin in late April.

The project will feature 300 guest rooms, 90,000 square feet of flexible convention, ballroom, and meeting space and 1,000 parking spaces, making it one of the largest facilities of its kind in North Texas.

Delta by Marriott is Marriott's newest upscale, full service hotel brand. The 300 guest rooms will feature a fresh, streamlined design. An upscale restaurant and a destination bar, located adjacent to an outdoor courtyard with swimming pool, are designed to allow guests to meet, entertain and unwind.

"This convention center is truly a unique asset for north Texas," said Allen Mayor Stephen Terrell. "The sheer size of the convention space opens the door for significant conferences and propels Allen to a whole new level as a destination city for business and tourism."

The City of Allen, Allen Economic Development Corporation and Allen Community Development Corporation are jointly investing in the project. Benchmark Hospitality will operate the facility.

"The new convention center and hotel will provide the City of Allen with the capability to host larger meetings, sporting events, trade shows and conferences, generating revenue and tax dollars that benefit our community," said Karen Cromwell, Director of the Allen CVB, which will relocate to the facility.

Located just north of Dallas off U.S. Highway 75, Allen combines the big city amenities with small-town hospitality. Meeting planners will find sophisticated conference services and a climate that allows for year-round recreational opportunities, including the exceptional golf courses at Watters Creek.

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