July 2017

DMAI Launches Rebranded Website

DMAI Chairman Gary C. Sherwin, CDME and President and CEO Don Welsh announced the launch of the association’s newly redesigned and rebranded website, The rebrand to Destinations International was announced at DMAI’s 2017 CEO Summit in Nashville on March 21.

According to a DMAI release, the website is the first rebranding asset to be introduced.

“Our industry website is often the first interaction between the association and its members,” Sherwin said. “As Don and his team fundamentally change the way we engage with our members, it’s critical to have a robust, member-focused website that is built with rich content and user-friendly programming.”

Encompassing the Association’s new branding as Destinations International, which officially debuted at the Annual Convention July 11-14, the website was created with the user-experience in mind. The site is responsive and works on desktops, tablets and mobile devices. It provides users with a crisp design that incorporates improved functionality and content centered around DMAI advocacy initiatives, member-centric online resources, educational offerings, and forward-focused research and destination tools.

Features of the new website include: a searchable resource library, access to case studies and industry research, and the beta launch of a new online user community that will allow destination professionals to connect, engage and learn from each other. DMAI said the site is an evolving resource for members that will continue to be enhanced with new information and tools throughout 2017 and beyond.

“The DMAI team is proud to release the first look of the organization’s new branding with the launch of our new website,” Welsh said. “Our website should be the first place a destination professional or organization goes to when they need general information or assistance. The site, which tells the story, value and position of the organization, is a resource for members to further engage with the [industry].”

DMAI, now Destinations International, is an association for destination marketing and management professionals. DMAI’s 2017 Annual Convention is currently underway (July 11-14) in Montreal.

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