Ibtm events, part of Reed Travel Exhibitions, announced that it is integrating ibtm latin america and ibtm america to create ibtm americas. The event will take place in Mexico City from Sept. 5-6, 2018.
The decision enables ibtm americas to capitalize on the growing success of ibtm latin america and the rapid development of the market in that region, while allowing for growth in the North America market.
“It’s no secret that the potential for growth in Latin America is huge and that the region is increasingly being recognised as a major player in the industry,” said Kerry Prince, portfolio director, ibtm events. “We believe that our event in Mexico, already highly successful, has real scope to further support the market to become a prime date in the global events industry calendar, therefore combining the event to incorporate the North American market to create ibtm americas feels like a very natural evolution.”
Ibtm latin america has been growing exponentially year on year; in 2016 the event saw a significant increase in international exhibitors—up 100%, with the event set to grow by over 40% in 2017.
“We have developed an excellent working relationship with our partners in Mexico City and we are looking forward to continuing to build on that as we work together to deliver what I am confident will be an incredibly successful event with real longevity,” said David Hidalgo, show director, ibtm americas. “Our customers mean everything to us, there really is nothing more important than them and I firmly believe the changes we are making will ensure we’re delivering the very best value and opportunities.”
The wider portfolio remains unchanged following the merger. Flagship show ibtm world continues to be held annually in Barcelona, with the landmark 30th edition of the event taking place this November.