The Meetings Mean Business campaign, a national communications and advocacy platform that showcases the substantial value of meetings, conferences, conventions, incentive travel, trade shows and exhibitions, has officially launched an industry-wide mobile app.
“It’s critically important that our industry continues to speak with one voice to communicate the value and benefits of meetings to communities, businesses and the economy,” said David Peckinpaugh, President of Maritz Travel and Co-Chair of Meetings Mean Business. “The MMB app is another significant tool to ensure that everyone, across the industry, can access important campaign materials at a moment’s notice."
The app, available in both the Apples iTunes Store and the Android Google Play Store, serve as the on-the-go resource for industry leaders along with meetings and travel professionals. Features include quick access to collateral materials, data points, editorial content, the latest industry news and other important information.
The app will also serve an additional entry point and engagement tool for industry professionals looking to get involved with the campaign. To learn more, visit Meetings Mean Business at www.meetingsmeanbusiness.com. You can find the app on iTunes and Google Play.
More About Meetings Mean Business
The Meetings Mean Business coalition was created in 2009 to showcase the incredible value that business meetings, travel and events bring to the U.S. economy. Its members span all facets of the face-to-face meeting and events industry, which have come together behind a common goal: providing the resources, tools and information to show the real impact the industry has on businesses, economies and communities.