The Meetings Mean Business Coalition (MMB), a cross-industry communications and advocacy initiative, is rolling out its platform for industry professionals around the globe to better advocate for the power of face-to-face meetings. The newly created licensing agreement program, which was revealed at PCMA Convening Leaders, will allow non-U.S. based partners to use MMB branding, messaging and research.
“We are thrilled to welcome more international partners into the MMB family through this global expansion,” said Paul Van Deventer, president and CEO of MPI and co-chair of MMB. “This will allow us to extend the MMB brand in an authentic, grass roots and meaningful way, which truly emphasizes that meetings matter all over the world and provide a platform to engage the global events community.”
The Business Events Industry Coalition of Canada (BEICC), founded in 2009 to advocate on behalf of the Canadian meetings industry, announced it is the first to execute the MMB licensing agreement and will soon be rebranding as Meetings Mean Business Canada (MMB Canada). The BEICC board is actively reaching out to key industry stakeholders across all sectors of the Canadian meetings industry to transform the coalition into a proactive, well-funded advocacy movement with access to all levels of government.
“In-person meetings have a huge impact on the international economy and communities across six continents, but we are more powerful when we come together to share information and advocate for our industry,” said Grant Snider, BEICC chair and president and CEO at Meeting Escrow.
“Building on what has been accomplished by the BEICC and aligning our efforts with the MMB coalition will help us better communicate the importance of our $27 billion dollar 341,000 full-time job industry in Canada and will help MMB create a template for expansion of this new industry-wide platform.”
MMB is in talks with additional partners and will look to keep growing in 2017 and beyond.