March 2017

March Madness: Marriott Partners With NCAA

Marriott International announced that it will become an Official NCAA Corporate Partner across all 90 NCAA championships. Designated as the "Official Hotel Partner of the NCAA," 30 distinct Marriott hotel brands across the USA look forward to welcoming students, alumni, fans and families across the U.S.

"Fans travel to over 800 sites each year to attend NCAA Championship events and Marriott is the perfect partner to enhance that on-site experience," said Will Funk, executive vice president of property marketing and corporate partnerships for Turner Sports. “Marriott is uniquely positioned to provide … hotel and hospitality options for the millions of people who love seeing [top] student athletes compete.”

In partnership with the NCAA, Turner Sports and CBS Sports, Marriott International will have the opportunity to be a part of all of the NCAA highlights and to continue to support college student-athletes and communities across the country. Beginning with the Men's Final Four in Phoenix and the Women's Final Four in Dallas this April, Marriott invites guests to share in celebrating every game.

This multi-year alignment will span beyond NCAA March Madness, to include the NCAA Men's and Women's Final Four and all of the association's championships, granting Marriott International marketing, media, and activation rights. As an official partner of the NCAA, Marriott is now able to offer tournament experiences to Marriott guests and Marriott, The Ritz-Carlton and SPG rewards members.

Starting with March Madness, Marriott Rewards members will have the opportunity to use their points to bid on the Ultimate Men's Final Four Weekend Experience, with just two spots up for grabs from now until March 17. This exclusive experience includes two highly sought after tickets to the Final Four and National Championship Game, VIP access to a variety of Final Four weekend events, and overnight accommodations at the JW Marriott Scottsdale Camelback Inn Resort & Spa with transportation.

More details about the Marriott and NCAA collaboration are available at

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