News

March 2017

Element Huntsville to Open Within Westin

HUNTSVILLE, Ala.

Element Huntsville, from the high-end brand of boutique hotels by Starwood, announced it will open Tuesday, April 4, on floors 7-11 of the Westin Huntsville as a separate extended stay hotel and will be managed by Crescent hotels & Resorts. Crescent, based in Fairfax, Va., is a national operator of hotels.

As one of Starwood’s Select Service hotels, Element by Westin offers a modern upscale extended stay experience. The brand also brings an even greater focus on sustainability to the complex. Designed to be “green from the ground up,” Element made history when it launched as the first major hotel brand to mandate that all U.S. properties pursue the U.S. Green Building Council’s LEED certification.

The new construction of the Element Huntsville includes the build-out of 150 rooms including 68 suites, all with full kitchens. Once open the Element will offer its signature Rise: Breakfast bar, a complimentary breakfast served daily; Relax: Evening reception, held nightly with wines, beers and soft drinks, paired with appetizers; and Restore: Gourmet pantry, a market place with grocery option available on-site.

While Westin and Element by Westin are both Starwood brands, this will be the first “dual property” complex in the country with both the Westin and Elements brands in one location. Guests at both hotels will get views of and easy access to the Bridge Street Town Centre, where the hotel complex is located.

The first floor of the hotel building will have one entrance for Westin guests and separate entrance, lobby, check-in desk and elevators exclusively for Element guests. There will only be one connector between two hotel brands in the first floor lobby. The same team will oversee both hotel brands.

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