Melia Hotels International announced during the International Tourism Fair in Cuba that it will extend its presence in the center of the island with the addition of eight hotels, while also promoting destinations.
The company said it is committed to enhancing new hotels through their renovation and adaptation.
"[Renovating and promoting] these eight hotels are an important challenge which we face with great enthusiasm and responsibility, given that we are also taking on a commitment to strengthen the multi-destination vacation segment, guaranteeing the service and quality of the Melia, INNSIDE and Sol House brands from the east to the west of the island,” said Melia Vice President, Gabriel Escarrer Jaume.
The agreement between Melia Hotels International and the Cuban hotel groups, Gran Caribe, Cubanacan and Islazul, aims to promote organized multi-destination vacations that already include several towns and cities on the island, while at the same time adding new destinations, one of the objectives of a Cuban tourism strategy which seeks to enhance the visibility of a number of cities.
In the city of Cienfuegos, Melia will manage the 56-room San Carlos Hotel and the 49-room Union Hotel, both located in the historic center of Cienfuegos, declared a World Heritage Site in 2005. The company will also manage the Jagua Hotel in the same city, operating 173 rooms under the INNSIDE by Melia brand, the hotel company’s most avant-garde urban brand, and one of its most highly-rated worldwide.
In Trinidad, the company will renovate and manage the 279-room Ancon Hotel under the Sol House brand, as well as a 102-room hotel to be built at the end of the Ancon Peninsula under Melia branding.
Lastly, in Camaguey, Melia will begin to work with the Islazul hotel group to manage three hotels, two of them in the historic center of the city: the 72-room Gran Hotel and the 58-room Hotel Colón. INNSIDE by Melia will also be the brand applied to the 142-room Hotel Camaguey after an investment in renovation.
In 2015, Melia Hotels International celebrated the 25th anniversary of its operations in Cuba, and continues to announce that it maintains the same enthusiasm as ever for continuing to increase its quality and service in a destination it has always described as "privileged.” The company will assume responsibility for the hotels on Nov. 1, 2017, starting a transitional process in their management.
The hotel management agreement will be completed by Jan. 1, 2018.