MidAmerica (newsletter)

August 2011

More Companies Measuring Incentive ROI

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Meetings Focus - the Destination Experts
Meetings MidAmerica Newsline
AUGUST 11, 2011
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Industry News
More Companies Measuring Incentive ROI
A fast-growing number of organizations are measuring the ROI (return on investment) of their incentive programs, according to a recent update by the SITE International Foundation of its Site Index: Focus on Measurement study.
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ASAE Leader Calls for Mobilization
The 2011 ASAE Annual Meeting & Exposition concluded Tuesday at the America’s Center Convention Complex in St. Louis, drawing approximately 5,000 attendees from 20 countries and delivering a message from CEO John Graham about the importance of association advocacy in a time of economic volatility and demographic changes.
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Schripsema to Head Flint CVB
Jack Schripsema will be the new president of the Flint [Mich.] CVB, starting Aug. 15.
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CIC Debuts APEX Tool for RFPs
The Convention Industry Council introduced the APEX RFP Workbook, a tool to assist planners with creating and managing RFPs.
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The Abbey Resort
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The only full-service resort on the shores of Lake Geneva, Wis. The Holidays may seem like a long way off but they’re not at The Abbey. Book a December Holiday party, meeting or other event before Sept. 30, 2011, and receive a rebate of up to 10 percent on your total spend, plus a certificate for an overnight stay with admission to Avani Spa.

Click here for details or call (800) 709-1323.

Featured Story
Detroit Metro  


Culture Connection


Minnesota, perhaps best known for its outdoorsy good looks and accompanying pursuits, is also one of the premier arts and culture destinations in the nation.

"And that isn't just limited to the Minneapolis-Saint Paul metropolitan area, which is second only to New York City per capita for seats sold in the performing arts," says Chris Van Meter, spokesperson for Explore Minnesota, adding the tourism outfit's recent annual guide focuses on the state's arts and culture offerings, which encompass a wide array of theater, music, dance and visual arts.

Read more about Minnesota …
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Site Scene

Site Scene


  • The 80-room Fairfield Inn & Suites Flint Fenton opened in June. The hotel offers guests easy access to Lake Fenton, the Michigan Renaissance Festival and the Mt. Holly Ski Resort. Among the options are rooms with Jacuzzi tubs. Other hotel amenities include a heated indoor swimming pool, fitness center and free high-speed Internet access. The hotel also offers 920 square feet of meeting space. For more information, call 810.629.0400 or visit www.fairfieldinn.com.
  • An $18 million renovation is planned for the 400-room Greektown Casino-Hotel, including interior remodeling, improved dining offerings and a new marketing campaign. The casino plans to modernize its Opa/Center and Apollo bars this year and possibly its patio overlooking Monroe Street. For more information, call 888.771.4386 or visit www.greektowncasino.com.

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Short Takes


  • The Detroit Institute of Arts will present Detroit Revealed—Photographs 2000-2010 from Oct. 16-April 8, 2012. The exhibition features Detroit-inspired photographs and video from contemporary artists. The artists shed light on life in the Motor City during the past decade, including its neighborhoods and factories. For more information, call 313.833.7900 or visit www.dia.org.

Read more Short Takes »

Past Issues
Triple Play for K.C. Hotel Increase - 08/04/2011
Expansion Rebooted at McCormick Place Hotel - 07/28/2011
McCormick Place Loses Ruling on Work Rules - 07/14/2011
Chicago CTB Launches New Brand - 06/30/2011
Hotel Slated for Milwaukee Landmark - 06/23/2011
Illinois Casino Expansion Sparks Concern - 06/09/2011
Vegas Veteran Tapped to Sell Chicago - 05/19/2011
Luxury Hotel Set for Mall of America - 05/12/2011
SMG to Manage McCormick Place - 04/28/2011
Indianapolis CVB Names New CEO - 03/31/2011
Carlson Hotels Launches Loyalty Program - 2/24/2011
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David McQuinn, SilverBirch Hotels & Resorts

JW Marriott and The Ritz-Carlton

David McQuinn, vice president of Food & Beverage for SilverBirch Hotels & Resorts, shows off some of the latest F&B trends his hotel group is seeing, from breakfast to dessert.

Click here to view.

Meetings Focus Poll
What do you do, generally, when attendees complain about the temperature in a meeting room?
Go online to give us your opinion.
International Meetings: Preparation Is Key
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Wednesday August 31, 2011
Planning to take a meeting outside of the familiar environment of the U.S. presents a raft of logistics, cultural and political challenges, so being on top of your game is even more critical. And with the global economy growing by leaps and bounds, there's no better time than now to start getting prepared. Even if you don't currently plan meetings internationally, that time may be fast approaching.

Sponsored by: CasaMagna Marriott Puerto Vallarta Resort & Spa; Calgary TELUS Convention Centre; Fiesta Americana Grand Hotels & Resorts Meetings Mexico; Starwood Hotels and Resorts; Fiesta Americana Grand Coral Beach Cancun;

Visit our webinar page to register or learn more.

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