A ‘Great Speaker’ May Not Be Great for All

A ‘Great Speaker’ May Not Be Great for All
Lynne Wellish
February 21, 2018
In the beginning, I was only focused on the speaker and the budget. Now I know that, while those two pieces are important, the focus needs to be on how attendees experience and interact with the content of the event.

Ask the Air: The Amazon Echo and Event Marketing

Ask the Air: The Amazon Echo and Event Marketing
KiKi L'Italien
February 9, 2018
Where did you go to find your latest local event? Did you ask the air? Did it answer back? Chances are good that if you didn’t ask a voice-assisted device about local events this week, you will soon.

Apple Revives the Stand-Alone Event App

Apple Revives the Stand-Alone Event App
David Quattrone
February 6, 2018
Six months after Apple announced proposed changes to the App Store Guidelines, the company has revised its proposed changes to make them more event app friendly.

Marriott Planner Clash: What's Commission Got to Do With It?

Marriott Planner Clash: What's Commission Got to Do With It?
Joan Eisenstodt
February 2, 2018
Puerto Rico and Houston residents still suffer months after hurricanes devastated their communities. #MeToo hasn't gone away especially for housekeepers and others demanding "panic buttons." The flu is killing people across the US. With all that as a backdrop, let’s examine the extensive industry energy that is focused on Marriott’s reduction of third-party commission. It’s a greater amount of energy than I’ve seen directed toward the other issues.

What ‘Fake News’ Can Teach You About Event Marketing

What ‘Fake News’ Can Teach You About Event Marketing
KiKi L'Italien
January 26, 2018
Everyone is talking about fake news. What it is, how prevalent it is and who is or is not responsible for it. Here are five lessons fake news can teach you about event marketing.

#MeToo in Meetings and Hospitality: What's Next?

#MeToo in Meetings and Hospitality: What's Next?
Joan Eisenstodt
January 5, 2018
Policies of non-tolerance for bullying and harassment at meetings will do nothing unless they are actionable. Read these stories, the links and the Q&A article, and then tell us, what do you commit to do?