Deciding to use a mobile event app is a great first step, but it is all for naught if your attendees fail to adopt it. A successful event app is built on a few main ingredients, all of which add up to create a delicious mobile experience for your attendees. Early adopters are a very important aspect, but in order to continue increasing adoption there are a few other ingredients you need to remember such as gamification, going green, personalization, and making it year-round. With these ingredients, increasing adoption and creating an app experience your attendees will love is as easy as pie.
- How to use sustainability goals to promote app usage
- How to use engagement features so that attendees get the most out of your app and your event
- Why behavior types are important to look at to ensure you are providing what your attendees need in order to adopt
- Why social is important and how to use it to increase adoption (even for internal events)
Myllisa Patterson is Director of Marketing at CrowdCompass by Cvent. With 15 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.