December 2017

SPIN Names New Executive Director

by Lori Tenny

Tracey Smith (left) and Shawna Suckow (right) at SPINCon 2017 held at Great Wolf Lodge in Grapevine, Texas.


Attendees—some in furry slippers, some “play” riding stuffed unicorns, some in flannels—at the opening session of SPINCon 2017 last night in Texas greeted the announcement of SPIN’s new director, Tracey Smith, with all the applause and fanfare you’d expect from the event dubbed “The Industry’s Most Casual Conference” and one that promises to “Keep It Weird.”

“Smith was actually the second member of SPIN when we started 10 years ago, and she is the ultimate person to take SPIN to the next level,” said Shawna Suckow, SPIN’s founder, sporting a black shirt emblazoned with “I’m a Unicorn.”

Smith, a 20-plus-year industry veteran who is currently meeting manager at American Express Meetings and Events, is excited to start her new post at SPIN in January.

“I’m thrilled beyond belief, and I’m looking forward to upholding and furthering SPIN’s principles with our members (authenticity, community, expertise, rejuvenation and fun), growing our membership and working on important projects,” she said, before opening her jacket in good fun to reveal a colorful tie-dye shirt stating that yes, she will also be aiming to “Keep SPIN Weird.”

SPIN rebranded from Senior Planner Industry Network to Senior Professional Industry Network and opened its membership to suppliers as well as meeting planners who have been in the industry for at least 10 years.

Smith plans to focus on cultivating membership among more suppliers and encourage engagement and support from its newly created advisory board.

SPIN celebrated its 10-year anniversary this year and just kicked off SPINCon 2017 at Great Wolf Lodge in Grapevine, Texas. Stay tuned for additional coverage.

Click here for images from "The Crazy Ugly Sweater Opening Reception" at SPINCon 2017.

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