Event Website Strategy: Opting Out of Optimization?

Event Website Strategy: Opting Out of Optimization?
KiKi L'Italien
May 9, 2018
Short or long, the content on your event website should provide value to your audience when your goal is to communicate quality and build relationships (or to drive registration for your event).

Don’t Give Up: An Anti 'Fail Fast' Story

Don’t Give Up: An Anti 'Fail Fast' Story
KiKi L'Italien
March 9, 2018
“Fail fast” has become an anthem for the business-minded everywhere. But are there times when it makes more sense to “fail slow”? KiKi L'Italien shares her story.

Ask the Air: The Amazon Echo and Event Marketing

Ask the Air: The Amazon Echo and Event Marketing
KiKi L'Italien
February 9, 2018
Where did you go to find your latest local event? Did you ask the air? Did it answer back? Chances are good that if you didn’t ask a voice-assisted device about local events this week, you will soon.

What ‘Fake News’ Can Teach You About Event Marketing

What ‘Fake News’ Can Teach You About Event Marketing
KiKi L'Italien
January 26, 2018
Everyone is talking about fake news. What it is, how prevalent it is and who is or is not responsible for it. Here are five lessons fake news can teach you about event marketing.

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