Is an Industry Veteran Also a Professional?

Joan Eisenstodt
August 5, 2014
For years, our industry has struggled to define what an industry "veteran" is and what it means to be or to be "professional." Are other industries defining the terms more easily? Do we need to know what we mean in order to develop programming? To honor industry members?

5 Tips to Safer Outdoor Events

Joan Eisenstodt
July 10, 2014
These five tips will help ensure a good time is had by all AND that attendees will be safe at an outdoor event.

3 Ways to Make Meetings Marketing Relevant with 1 Bad Example

Joan Eisenstodt
June 24, 2014
For years, I’ve been fascinated by photos and copy in print and electronic marketing; by the photos used by hotels, DMOs (aka CVBs) and other industry vendors on their websites and in marketing pieces; by the copy in emails received to market a service or facility.

Site Selection: The Questions Continue

Joan Eisenstodt
June 6, 2014
There are so many more considerations when selecting a site that we want to present more to include in your RFP, your questions, and if possible, to see when you conduct a site inspection

Destination Selection - But Wait...There's More!

Joan Eisenstodt
April 25, 2014
Joan Eisenstodt explores other areas and issues often overlooked when meeting destinations and sites are considered.

Taking a Stand for People in Hospitality

Joan Eisenstodt
February 27, 2014
We often say "meetings mean business" and promote the economic impact of meetings, but we seem to disregard their impact on individual people. Should we not take a stand for those who work within our industry?

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