3 Ways to Make Meetings Marketing Relevant with 1 Bad Example

Joan Eisenstodt
June 24, 2014
For years, I’ve been fascinated by photos and copy in print and electronic marketing; by the photos used by hotels, DMOs (aka CVBs) and other industry vendors on their websites and in marketing pieces; by the copy in emails received to market a service or facility.

Site Selection: The Questions Continue

Joan Eisenstodt
June 6, 2014
There are so many more considerations when selecting a site that we want to present more to include in your RFP, your questions, and if possible, to see when you conduct a site inspection

Destination Selection - But Wait...There's More!

Joan Eisenstodt
April 25, 2014
Joan Eisenstodt explores other areas and issues often overlooked when meeting destinations and sites are considered.

Taking a Stand for People in Hospitality

Joan Eisenstodt
February 27, 2014
We often say "meetings mean business" and promote the economic impact of meetings, but we seem to disregard their impact on individual people. Should we not take a stand for those who work within our industry?

A picture is worth a thousand words

Joan Eisenstodt
January 20, 2014
Illustrations can attract or repel us. And with so many eyes on the meetings and hospitality industry, it's important to try and send the right message. How then does our industry and your company or organization use images to attract the audience - and the employees - you want?

Three highlights from a Ft. Lauderdale foray

Zachary Chouteau
November 13, 2013
Hip hotels and water taxis are just part of Fort Lauderdale's charm.

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