Event Website Strategy: Opting Out of Optimization?

Event Website Strategy: Opting Out of Optimization?
KiKi L'Italien
May 9, 2018
Short or long, the content on your event website should provide value to your audience when your goal is to communicate quality and build relationships (or to drive registration for your event).

What ‘Fake News’ Can Teach You About Event Marketing

What ‘Fake News’ Can Teach You About Event Marketing
KiKi L'Italien
January 26, 2018
Everyone is talking about fake news. What it is, how prevalent it is and who is or is not responsible for it. Here are five lessons fake news can teach you about event marketing.

Transparency Key to Sustainable Events

Nancy Zavada
October 28, 2015
Find out what other events are doing to be sustainable and how they share their initiatives.

3 Ways to Make Meetings Marketing Relevant with 1 Bad Example

Joan Eisenstodt
June 24, 2014
For years, I’ve been fascinated by photos and copy in print and electronic marketing; by the photos used by hotels, DMOs (aka CVBs) and other industry vendors on their websites and in marketing pieces; by the copy in emails received to market a service or facility.

Inbound Marketing: 5 Ways to Create Content that Connects

Scott Steinberg
September 9, 2013
Whether you're an independent or corporate planner, creating engaging content is an important step towards improving your brand.

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