Event Website Strategy: Opting Out of Optimization?

Event Website Strategy: Opting Out of Optimization?
KiKi L'Italien
May 9, 2018
Short or long, the content on your event website should provide value to your audience when your goal is to communicate quality and build relationships (or to drive registration for your event).

Ask the Air: The Amazon Echo and Event Marketing

Ask the Air: The Amazon Echo and Event Marketing
KiKi L'Italien
February 9, 2018
Where did you go to find your latest local event? Did you ask the air? Did it answer back? Chances are good that if you didn’t ask a voice-assisted device about local events this week, you will soon.

Apple Revives the Stand-Alone Event App

Apple Revives the Stand-Alone Event App
David Quattrone
February 6, 2018
Six months after Apple announced proposed changes to the App Store Guidelines, the company has revised its proposed changes to make them more event app friendly.

Apple App Policy Change: Is Your Event App at Risk?

Apple App Policy Change: Is Your Event App at Risk?
David Quattrone
August 24, 2017
Apple is setting the stage for the forthcoming release of iOS 11 this fall, which includes a complete overhaul of the App Store. Here's what planners need to know.

2017 Meetings Industry Hopes & Predictions

2017 Meetings Industry Hopes & Predictions
Joan Eisenstodt
January 6, 2017
At the end of 2015, I wrote a predictions blog that I never posted. I reviewed it at the end of 2016 and found, much to my dismay, too much was still true.

Pokémon Go (or No-Go) at Meetings

Pokémon Go (or No-Go) at Meetings
Joan Eisenstodt
July 13, 2016
If you have upcoming meetings and conferences, will you have a stated policy about the use of this popular app?

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