A ‘Great Speaker’ May Not Be Great for All

A ‘Great Speaker’ May Not Be Great for All
Lynne Wellish
February 21, 2018
In the beginning, I was only focused on the speaker and the budget. Now I know that, while those two pieces are important, the focus needs to be on how attendees experience and interact with the content of the event.

Ask the Air: The Amazon Echo and Event Marketing

Ask the Air: The Amazon Echo and Event Marketing
KiKi L'Italien
February 9, 2018
Where did you go to find your latest local event? Did you ask the air? Did it answer back? Chances are good that if you didn’t ask a voice-assisted device about local events this week, you will soon.

Apple Revives the Stand-Alone Event App

Apple Revives the Stand-Alone Event App
David Quattrone
February 6, 2018
Six months after Apple announced proposed changes to the App Store Guidelines, the company has revised its proposed changes to make them more event app friendly.

Marriott Planner Clash: What's Commission Got to Do With It?

Marriott Planner Clash: What's Commission Got to Do With It?
Joan Eisenstodt
February 2, 2018
Puerto Rico and Houston residents still suffer months after hurricanes devastated their communities. #MeToo hasn't gone away especially for housekeepers and others demanding "panic buttons." The flu is killing people across the US. With all that as a backdrop, let’s examine the extensive industry energy that is focused on Marriott’s reduction of third-party commission. It’s a greater amount of energy than I’ve seen directed toward the other issues.

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