Top 5 mobile advertising areas planners should be leveraging



Mobile advertising is growing so quickly it can be hard to keep up. Within just the last year, mobile ad revenues grew 145%—from $1.2 billion in 2012 to $3 billion in 2013. And more businesses are getting on board, too. A recent study by the Internet Advertising Bureau revealed that US marketers are spending more than twice the amount on mobile as they did two years ago, with the average mobile advertising budget being just over $240,000.    

You've heard that mobile is the future, but why should you be paying attention to these mobile trends? And how will they impact your meetings and events?

Last week, we hosted a webinar with CrowdCompass by Cvent to discuss this very thing. There’s no doubt mobile apps are gaining popularity among planners all over the world. But do you know how to leverage all of their capabilities?

Here are the top five mobile app advertising opportunities planners should know about when offering an app for an event:

Sponsored Splash Page & In-App Banners

A splash page is what your attendee sees when they open the app for the first time. You can co-brand it with your lead sponsor to give them front-and-center exposure. In-app banners are shown at the top of the screen and can be used to create an interactive experience between sponsors and attendees. Banners can link to different places within the app, such as a survey, or outside of the app—like your website.

Highlight Sponsors in List of Exhibitors or on a Map

Make your sponsors stand out in a long list of exhibitors by highlighting them in a different color. If certain restaurants or hotels are sponsors, you can feature them on an area map along with their logo and contact details.

Push Notifications

A push notification pops up on a device even if the app is closed. If a company is sponsoring lunch, dinner, or other activity, be sure to notify attendees through sponsored messages. If a sponsor has an exciting giveaway taking place, you can send a push message that will encourage attendees to stop by their booth.

Surveys

In-app surveys allow you to gather valuable info for sponsors. You can also get feedback on a specific sponsor by including a survey within their listing in the event app. Alternatively, the survey could be used to get their opinions on certain products or services you showcased at the event.

Gamification

If you include an in-app game, sponsors can get involved to increase their interactions with attendees. Have sponsors participate in your game by including them in the list of challenges attendees must complete for points and prizes—prizes that will also be sponsored.

To see the full webinar and get more information about integrating mobile app sponsorships, visit our Mobile Webinar Club page which has a link to view the On-Demand webinar and instructions for obtaining a CMP credit after viewing (along with access to a free CrowdCompass eBook).

Still have questions? Check out this CrowdCompass post that features the top 22 Q&A from the webinar.
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