That was the title, minus the number, of a session I delivered for an industry meeting in January.
I agonized about what to include up to, during and after the session. What I wanted to say at the start was, “The industry’s future is bleak except for some hotel company owners, and maybe a few others. For the meetings and sales and marketing professions, for the service segment of the hospitality industry, we have exceptional challenges.”
I believe that statement because I see jobs lost to automation, interest in big issues like safety and security wax and wane depending on the events of the day, and a general sense that we are still an industry focused on logistics not content, delivery of content, and people.
So why didn’t I? <shrug> Because. I simply didn’t. It had been suggested that people want upbeat thoughts and easy-to-use information and avoiding politics would be best.
So now, here, I add to the “dots” and hope we all can take this information and move forward to energizing an industry that is stuck in so many ways, that believes that “hosted buyer” programs solve the buyer-seller relationship issues, that cool apps will ensure we connect with others—even though our eyes are looking down most of the time at apps, missing the world and people and ideas and inspiration around us, and that hotels will listen to all customers not just Millennials.
(Who, it turns out, want desks in rooms after all!)
People are on the move. The population of almost every country is blended because of the ease of travel and the desire for new experiences or a hoped-for better life. The crises in Syria and so many other countries have forced people out of their homes.
The United States is much more a “melting pot” or “tossed salad’ or “stew” than ever before.
There are five generations alive, and in some cases, working and attending meetings; they are certainly traveling and staying in hotels. In the workplace, Boomers, many of whom are at “retirement age” want to continue working because there are more contributions to be made and in some cases, they can’t afford to retire. But they are being forced out of jobs or not hired for new ones because they are thought to be “too old” or too expensive and Millennials, hungry for work, are willing to take jobs at lesser pay.
Boomers and Xers are being managed by Millennials and are not always pleased.
We talk a good game of “diversity and inclusiveness” and yet, exclude many from jobs. People with disabilities are frustrated with the lack of accommodation and inclusiveness in travel and at meetings. The meetings and hospitality industry could (and should) be on the front line of adapting to demographic changes.
What we can do:
Regardless of your belief in what scientists are saying, the climate has changed and has impacted travel, tourism and health. 2015 was the warmest year on record. El Nino has caused flooding rains, massive snow fall, tornadoes “out of season” and other weather events.
The Zika virus that is spreading and considered by the World Health Organization an emergency—and is now believed to spread through sexual contact—may also be a result of climate.
The United States is falling down and apart. Literally.
While the crumbling infrastructure has political and tax implications, and you can try to influence the votes of your senators and representatives, the concern for meetings is great. Roads and bridges that are inaccessible can impact how people arrive, depart and traverse the destination you select.
The toxic water situation in Flint, Mich., is also part of the aging infrastructure made worse by the source of their water. Don’t count on other U.S. cities avoiding similar issues or even having access to water. When a water main breaks—which they are with frequency in the U.S.—we’re out of luck.
The American Society of Civil Engineers issues a report card every four years on US infrastructure. You may not have read it. You should.
4. Biz Models
The sharing economy, co-working spaces and hotels, job sharing, contract or temporary workers—there is nothing the same as it was when some of us started in the industry even if you started just a few years ago! We will continue to experience changes in how work is performed, by whom and where. Technology of course has contributed to these changes.
Look at the impact of infrastructure and transportation and climate on just this one “dot” and you’ll see how the future of how we do business has changed. Why fight traffic when you can work at home or from anywhere because you are connected? (Of course this assumes good and free connectivity which can be impacted by infrastructure!).
The opportunities new business models open for different demographics—people with disabilities, parents, people who want or must work multiple jobs—is great. And it also means a change in how people are paid which could have a negative effect on the economy as it will on individuals.
It’s just not going to be the same any more. And those who work in a sharing economy may not have the financial or time resources to attend meetings. Another dot connected.
5. Laws, Policies and Politics
Whether it’s taxes or civil rights or marijuana legalization, politics, policies and laws impact all we do including the meetings we present.
What the 2016 presidential candidates have to say about our industry and policies that may be enacted with new municipal, state or Federal lawmakers are likely to have great impact on the meetings, travel and tourism—the collective hospitality—industry.
Technology is usually considered the greatest thing to happen to our industry ever! While I think it has an impact, it’s one that can have both positive and negative impact.
It does impact outsourcing of jobs (see “Biz Models”); automation of front desk procedures that may eliminate jobs; automation of site selection and meeting planning processes, again a potential job eliminator; virtual and hybrid meetings some of which may cause people to not attend face to face. Technology can help us do our jobs more efficiently, connect with others to learn, create communities before, during and after meetings.
Technology also keeps our noses in devices when we could be interacting with others when we are f2f at meetings! And technology is (one of) the greatest threats to privacy and security. We can’t live without it and sometimes we fear living with it.
This is the one, at the January program, I called “The Elephant in the Room”—something we all think about and rarely address directly until there is an attack somewhere. When, recently the CEO of a major international hotel company, said that the acts of terrorism in Paris, Egypt and elsewhere hadn’t really impacted tourism and hospitality, I wondered in what universe he lived!
Statistics do show that people, though they didn’t stop traveling entirely, did think more about where they’d travel. After the Paris attacks, school groups said that they would not come in—even from the distant suburbs—to the District of Columbia, the U.S. Capital, for their usual school trips, so uncomfortable were they with the possibility of terrorism.
Are there other dots and connections of which we should be aware? Yes. Do I think the meetings industry will continue? Yes. Do I think that we need to be more aware and do more to connect dots to other dots to move the industry ahead? A resounding YES!
And we can if we make a concerted effort to connect these and other dots … together.
As with all of my blogs and commentary on this site, these views are my own and do not necessarily reflect the opinions of the Meetings Today and its parent company/publisher.
Posted by Joan L. Eisenstodt
Follow Joan on Twitter: @joaneisenstodt
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