Randy Travis, Publishing and YOU!

Just a quick jot to alert you of perhaps a major new trend in publishing.

Well, it’s not new at all, in that news of a sensationalist tilt tends to reap a bounty of attention.

Our recent case in point is an item we posted about country singer Randy Travis’ alleged drunken, naked dustup with Texas police, a performance that resulted in the cancellation of his appearance at the ASAE Foundation’s The Classic benefit during the association’s Annual Meeting & Expo in Dallas this month.

While we sympathize with Mr. Travis’ situation—he’s an immensely talented individual who probably needs some help at this time in his life—our item on it in a recent e-newsletter probably set a Meetings Today record for “opens,” which also translated in lots of “clicks” on other portions of the e-newsletter.

I’ve got to give ASAE and the host destination, Dallas, credit for not ducking the issue at the event—and I hear that the replacement act, country singer Jack Ingram, absolutely nailed it. In fact, Dallas CVB head Phillip Jones deadpanned that Travis couldn’t make it because he was out shopping for clothes. You gotta love that!

For our news item on the story, click here.

As they say, “Bad news sells.”

We’re just hoping that PCMA hires George Jones for its next Annual Meeting, or perhaps MPI can ink Charlie Sheen for the keynote at WEC.

Is that too much to ask?

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