Are You On The List?

It must be the competitive nature in most of us that makes us click on a link whenever we see a site that lists the Top (fill in the blank) if we think we should be on the list. So, here are the TOP MEETINGS AND EVENTS INDUSTRY LISTS OF 2012.

First, there was the "25 Most Influential People in the Meetings Industry" made up of mostly men (some of whom are not in the meetings industry) who were seen to influence the industry. The list also included a bed bug so it was easy to discount it, but it still got traffic and mentions over the social channels. Only half of the list was published initially. When many of the comments about the list lamented there were no women, the second half of the list appeared with all women and they did a better job of including people working in the meetings and events industry. Unfortunately, because of the perception of the top half of the list, most people won’t get to the bottom of the list. 

Then, there was the “Global Top 100 Event Management Companies and Event Planners” which listed some people twice because they have more than one twitter account, several suppliers and other twitter accounts that most of us would not identify as event planners or event management companies. Clearly, this list was put together by an organization outside of our industry for the sole purpose of driving traffic to their website. In fact, the URL actually includes the phrase “guerrilla marketing strategies”. A few people were excited and honored by their inclusion on this list and shared the link. I noticed only one person on the list (who deserves to be on such a list) actually tweet and Facebook about why the list was a joke. The irony is: it is a list of twitter profiles you should follow and if it had been advertised as such, it probably would have gotten even more traction.

This is why we like the idea of gamification at our events. We know that people are competitive. I came across a site yesterday that takes a hashtag and crosses it with Klout scores to rank people using that hashtag. This could potentially be a great platform for conference organizers to see who the influencers are at their event. Although, Leaderboarded seems to be a work in progress because they mention both Kred and Klout as influence measurement tools and on the Event Professionals page, they refer to it as Eventprof and Eventprofs. This is probably just a typo, but when you are referring to the actual hashtag that is being used, you can’t have a typo!

Blogging your own list has its risks as well. You might think it is a good way to get people to visit and drive traffic to your blog. However, if you leave someone off a list who thinks they should be on it, you risk damaging that relationship. I learned this lesson the hard way one year ago. I hope that taking that into consideration along with the analysis above, you can avoid similar mistakes in creating or sharing lists.

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