Creating an inspiring incentive involves more than attendees having a great time. While it’s an important part of the process, it’s just one goal of many.

The trip must excite the imagination enough to push employees to perform beyond what an encouraging boss or competitive peer could do during a typical work week. It has to leave them with memories they will draw on for years.

Such goals may sound daunting, but many incentive planners say it is not as hard as it may seem. By taking specific steps, an incentive trip with colleagues can become something much more impactful simply by breaking down the sum of its parts.

Step 1: Define “Success”
While every incentive trip should pay for itself through additional sales and improved performance, travel rewards may have other goals, such as retaining top employees. The planner must determine these goals and shape the trip in such a way to ensure they are met.

“Some audiences think a travel program is successful if they come away with two to three key learnings, and others feel it’s a success if they never get out of a lounge chair,” says Jeff Broudy, executive vice president and COO of United Incentives, an incentive house.

Defining what the organization expects to get out of an incentive trip and how much it is willing to invest to reach those goals will inform every subsequent decision made about the event.