The social media world is abuzz about the new position created by Westin Hotels. The brand, which has always been enthusiastic about health initiatives, is looking to hire a “Fitness Concierge.”

Through a partnership with the Rock ‘n’ Roll Marathon series, the “concierge” will help design training programs, build relationships with Westin guests and travel to a number of Rock ‘n’ Roll races around the country.

Previous Westin fitness programs included upgrading gym facilities, offering Westin Workout packages and an assortment of healthy dining options, and pioneering a workout gear-lending program.

A winner for the position will be selected following the Rock ‘n’ Roll Chicago race in late July.

For more information, visit www.runwestinconcierge.com.