When choosing a venue, here are several important basic requirements that trade show experts recommend planners check out in advance.
- Technology. Will enough bandwidth be provided to serve sophisticated product presentations and other production elements? Are there features such as digital signage and LED screens already built into the facility? Is there complimentary Wi-Fi in every area, including the trade show floor? Are there plenty of outlets for attendees to recharge their devices?
- Security. Is the building designed so security can be in place at all entry points? Is the venue in a high-crime area that may discourage attendance?
- Pre-Event Space. Are there designated areas for the group to gather before or after the exhibit doors open or during breaks? If more than one group is holding an event at the same time, are there clearly defined areas dedicated for each group?
- Networking Areas. Are there areas with seating where small groups of attendees can gather for informal networking?
- Flexible Breakout Space. Can meeting rooms be broken down into the various sizes that the group may need?
- In-and-Out. How easy is it to move the show in and out of the facility?
- Union Rules. What kind of labor agreements are tied to the use of the building?
- Location, location, location. Are there plenty of hotels, restaurants and other infrastructure within walking distance of the facility?