Starwood Hotels & Resorts has commenced the rollout of its SPG Keyless program, allowing guest to unlock their rooms using an iPhone or Android-powered mobile device, at select Aloft, Element and W Hotel properties around the world.

The hotel company says that SPG Keyless—powered by the Starwood Preferred Guest app—will allow guests to bypass the front desk, go directly to their room and unlock the door. The company revealed how the process works in a recent press release.

How SPG Keyless Entry Works:

  • SPG Members must register their phone once through the SPG App and allow push notifications.
  • After booking a reservation at a keyless hotel and approximately 24 hours before arrival, SPG members are invited to opt-in to SPG Keyless.
  • Guests will receive a push notification noting that they are checked in and the SPG App will update with his/her room number and Bluetooth key when the room is ready.
  • Upon arrival at the hotel, the guest can completely bypass the front desk (where available) and go directly to his/her room.
  • After ensuring his/her Bluetooth is enabled, the guest simply opens the SPG App, holds the smartphone to the door lock, waits for the solid green light and enters the room.

SPG Keyless goes live Wed., Nov. 5, 2014, at the following hotels: Aloft Beijing, Aloft Cancun, Aloft Cupertino, Aloft Harlem, W Doha, W Hollywood, W Hong Kong, W New York-Downtown, W Singapore and Element Times Square.

Starwood says it will rapidly rollout SPG Keyless with plans for it to be available on 30,000 doors in 150 hotels around the globe by early 2015 across Aloft, Element and W hotels. SPG Keyless is available to SPG members who book a hotel room through one of Starwood’s channels (hotel websites, SPG.com, the SPG app or customer contact centers).