Meetings Professionals International (MPI) released its Meetings Outlook, 2015 Summer Edition. The quarterly special report was published in sync with MPI’s 2015 WEC in San Francisco.

According to MPI, the report indicates continued intelligent growth in the industry with meeting professionals showing a renewed focus on attendee “wants”—big-name speakers, entertainment and shoulder days—and going beyond “needs” as they strive to do more with just a little more.

Key findings include the following:

  • 72 percent of meeting professionals expect overall business conditions to improve in the near future—up from the 65 percent reported one year ago.
  • Only 17 percent of respondents are doing nothing to plan for the communication styles of the numerous generations of attendees; 40 percent comprehensively tailor planning for every event with this challenge in mind.
  • Live and virtual attendance are predicted to grow, according to 62 percent and 57 percent of respondents, respectively.

To view the full report, visit A printed copy is included in the August 2015 issue of MPI’s award-winning magazine, The Meeting Professional, as well.

Meetings Outlook is developed in partnership with VISIT DENVER, The Convention & Visitors Bureau, and is supported in partnership with the IMEX Group.

Meetings Focus' editorial team was on the scene at 2015 WEC. Follow the hyperlinks for updates on MPI's education programs as well as a list of future WEC event dates.