With a fetching history that includes former dominance as the “Textile Capital of the World,” Greenville, S.C., located in the foothills of the Blue Ridge Mountains, is a case study in turnaround. Once far removed from leisure or group consideration, the city rebounded with a downtown revitalization program that brought people and investment back. Now thriving as a center of international business and tourism, the city’s weave of venues and attractions is made to measure for groups.

“We have evolved from having virtually no brand identity to becoming one of America’s best-loved cities,” says Jennifer Stilwell, Visit Greenville SC’s executive vice president and chief strategic officer.

Certifying this transformation are rising visitor numbers, inspired by glowing praise for the destination from national media outlets and the bureau’s award-winning “Yeah, THAT Greenville” marketing campaign—and exponential growth in planner leads and bookings.

Greenville’s selling points are plentiful and persuasive. For larger gatherings, the TD Convention Center offers 280,000 square feet of contiguous exhibit space and 60,000 square feet of meeting, ballroom and conference space, while the 15,000-seat Bon Secours Wellness Arena is one of the Southeast’s premier multipurpose facilities.

Set to nearly double its current supply of 1,000-plus downtown hotel rooms with new and planned properties, Greenville is deep in agenda-enriching diversions, starting with its dynamic dining scene. Arts and culture abound, along with heritage connections and outdoor activities, both locally and in the Blue Ridge Mountains. Still need convincing? Stroll across downtown’s 355-foot long Liberty Bridge—another major revitalization project—and join locals and first-time visitors alike in feeling the inspiration.

Visit Greenville SC