Associated Luxury Hotels expanded its executive leadership team with the addition of Mark Sergot as chief sales officer.
Associated Luxury Hotels also owns and operates Associated Luxury Hotels International (ALHI).
In this newly created executive-level position, Sergot is responsible for leading the ALHI GSO sales team and business development for members, along with the strategies, direction, membership and training programs for ALHI. His primary focus will be centered on the ALHI sales operations, team development and deployment, and account services in order to address the significant growth of demand from accounts seeking ALHI’s GSO and local services to its impressive worldwide hotel and resort membership.
“We are so delighted to announce that Mark has joined our executive leadership team,” said David Gabri, Associated Luxury Hotels’ Chairman. “He is an inspiring, highly accomplished and very effective hospitality industry executive with tremendous domestic and global experience. Mark shares our same DNA with a passion for service, so we could not ask for a more qualified individual to lead ALHI’s sales team that serves our exceptional member hotels, resorts and Global Luxury Alliance members, plus our valued customers throughout North America.”
For over 30 years ALHI’s Global Sales team has been providing professional sales support to meeting professionals, incentive and convention specialists, and business executives throughout North America. ALHI’s GSO services and professional sales support is exclusively for its distinguished portfolio of more than 250 meeting, convention and incentive-focused hotels and resorts worldwide, plus distinctive “Alliance” members to assist planners. The ALHI GSO includes 21 offices with over 70 sales professionals, including the opening of ALHI’s first European GSO sales operation which will open in London, U.K. in late March.
“I am very proud to join such an exceptional and respected organization as Associated Luxury Hotels,” stated Sergot. “I am very excited about working with the very talented and experienced ALHI GSO sales team, which has established a stellar reputation for serving its outstanding portfolio and many valued clients. I really look forward to building on ALHI’s already very strong foundation to help grow our sales effectiveness for all stakeholders, in order to best serve our incredible and valued members and the growing number of amazing accounts.”
Sergot comes to Associated Luxury Hotels from Fairmont Raffles Hotels International (FRHI), where he served as senior vice president of the Global Sales Organization, responsible for the structure, strategy, direction, sales training and standards of the worldwide hotels’ sales force in 26 countries across the Fairmont, Raffles & Swissotel brands.
Prior to that position, his 16-year tenure with FRHI also includes serving for six years as vice president of global sales, where he was responsible for overseeing 75 global sales professionals around the world, and for opening new global sales offices in Dubai, Saudi Arabia, India and China.
Sergot was named one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by Hospitality Sales & Marketing Association International (HSMAI) and is an active member of PCMA and HSMAI and is a member of the latter’s Chief Sales Officer Roundtable. He holds a Bachelor of Science in Business Communications & Public Relations from Illinois State University and completed postgraduate Executive Scholar Marketing & Sales studies at Northwestern University. He is based in ALHI’s Global Sales Office in Chicago.