Europe will see more Marriott-branded properties opening in the next few years as Marriott International expects to double its portfolio by 2020.  

“2016 was a momentous year for both the company and our continent team. We added 40,000 rooms in Europe with the Starwood acquisition alone, and achieved our long-term goal to triple in size at the end of 2016,” said Amy McPherson, president and managing director, Marriott International, Europe. “Now, as we look to the future, we have set ambitious goals for 2020. We plan to expand our lead in the luxury and full-service segments, to have the largest portfolio in the upscale tier and to win with Millennials in the affordable lifestyle category.”

Marriott currently operates the most luxury and full-service hotels in Europe and will continue growing its luxury brands, including The Ritz-Carlton and St. Regis; its collection brands, such as The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio; as well as Marriott Hotels and Sheraton.

The company also plans to debut Delta Hotels by Marriott in the continent and is targeting to have over 4,000 opened or signed rooms for the brand. Marriott will see the largest portion of its growth from its Moxy Hotels, which will also continue its expansion the U.S. in 2017 as well as the first signings in Asia.

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