Department - Global

May 2017

Top 5: Social Media Buzz

Top 5: Social Media Buzz

What are attendees posting on Facebook, Twitter and Instagram? Well, if it follows the recent findings from Local Measure, a customer intelligence platform for hotels and the tourism industry, food and beverage get the most snaps. Local Measure compiled the top subjects mentioned in social media posts from guests staying at close to 300 hotels in America, Australia and Asia from Jan. 1 through March 1.

“Our findings confirm the industry’s growing conviction that hotel stays are, more than ever, technology-enabled social experiences, with guests more interested in sharing their experiences than focusing on standard property amenities,”said Jonathan Barouch, Local Measure’s founder and CEO.

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