LONDON

Associated Luxury Hotels International (ALHI) expanded its global sales team with the addition of Mark Gorgon as vice president, U.K. and Europe.

In this newly created position he assists meeting professionals, association executives, incentive specialists and business executives throughout Europe who are interested in conducting meetings, conventions and/or incentive programs at any of ALHI’s distinguished member hotels or resorts.

In his new position Gorgon is based in ALHI’s Global Sales office in London, which opened in March as ALHI’s first in Europe. He joins prominent hospitality industry executive Peter Groom, who serves the European marketplace as ALHI’s Executive Director of Global Sales, and also is based in ALHI’s London office.

The announcement of Gorgon’s appointment was made by Josh Lesnick, President and CEO of ALHI’s parent company Associated Luxury Hotels.

Prior to joining ALHI, Gorgon served for six years as director, Global Sales, Meetings & Incentives for Fairmont Raffles Hotels International, which is now part of AccorHotels. In that position he was responsible for account management for the M.I.C.E. segment in the U.K., with interaction and support for Europe, for FRHI’s global portfolio of 120 hotels across the Fairmont, Raffles & Swissotel brands. His extensive experience also includes serving as sales and marketing director for the U.K. and Ireland for Concorde Hotels & Resorts; and director of sales & marketing for the U.K. and Benelux, and lead for M.I.C.E. for Europe, for Worldhotels, a company recently acquired by Associated Luxury Hotels.

“Mark is a very dedicated, accomplished and highly motivated sales professional with terrific global experience within the luxury hospitality sector,” said Mark Sergot, ALHI’s chief sales officer. “I worked with Mark for many years at Fairmont, so I know what a wonderful asset he is to our growing ALHI Global Sales team. With the additions of Mark and Peter, European meeting and incentive professionals now have one-call access to ALHI’s exceptional portfolio of more than 250 meeting- and incentive-focused hotels and resorts in 63 countries, at no cost to the accounts.”

“I am very proud to join such an exceptional organization as ALHI, and I look forward to serving planners in Europe on behalf of ALHI’s truly distinguished hotels and resorts and Global Luxury Alliance members around the world,” said Gorgon.