Atlantis, Paradise Island announced the appointment of Jim Curtis as vice president of group sales.

In his new role, Curtis will be responsible for leading the group sales team, exceeding established revenue targets and room night goals, and creating long-term sales relationships. He will work closely with Wendy Blaney, chief sales officer, to set the overall strategic direction and goals for group sales. Curtis will report directly to Blaney and will be based in Atlantis’ Plantation, Florida office.

With more than 30 years of hospitality sales and marketing experience, Curtis most recently served as director of sales & marketing for The Diplomat Beach Resort in Hollywood, Fla., where he managed all sales and marketing efforts during the re-branding and transitioning of the resort from a Westin to Hilton. Prior to that role, Curtis held various positions for Starwood Hotels and Resorts for over 20 years.

“With Jim’s proven track record and a strong understanding of budgeting and forecasting, he will be a great asset to the team,” said Blaney. “His luxury and upscale hospitality sales management and results-driven skillset will help strengthen and grow our overall group business.”

Atlantis, Paradise Island is compromised five distinct properties, from the iconic Royal Towers to the original Beach and Coral Towers to the newly built luxury properties, The Cove and The Reef. The Coral Towers will reopen in July after a redesign with a new lobby, new rooms, new dedicated pool and new amenities.

The resort is home to the largest open-air marine habitat in the world, with over 50,000 marine animals from 250 species make their home in the ocean fed environments. Resort amenities include, Atlantis Marina, the Mandara Spa, 18-hole Tom Weiskopf designed golf course, Atlantis Casino, 40 restaurants and lounges and an attached conference center that contains the 50,000-square-foot Imperial Ballroom, over 40,000 square feet of pre-function space and 30 breakout rooms.