Acrotrend expanded its team with Paul Davies as new head of events and media. Based in the London offices, Davies will work with leading event organizers to help them to understand and engage better with their audiences. Acrotrend, a globally-operating customer insight and analytics consultancy, works with event organizers to achieve higher visitor attendance and conversions to their events.

Davies has over 13 years of experience working in the event industry, previously working as publishing director for Mash Media where he was responsible for a portfolio of domestic and international event titles, and most recently head of business development at digital content marketing agency GoldSand Digital.