Visit Sacramento announced that John Reyes will join the destination marketing organization as chief operating officer in August of 2017.
Currently the executive vice president & chief sales officer at San Francisco Travel, Reyes will assume the role previously held by Visit Sacramento’s Mike Testa, who was promoted to president and CEO earlier this month.
At Visit Sacramento, Reyes will be charged with overseeing day-to-day operations of the organization. Together with Testa and the leadership team, he will work to enhance Visit Sacramento’s sales and marketing capabilities as the market continues to grow and the convention center expansion gets underway.
“John brings a wide range of experience and perspective to Visit Sacramento,” said Testa. “He has the insight of working in four previous destinations, has overseen convention center expansions and influenced the betterment of the organizations that he’s worked for. His credentials, coupled with his passion for destination marketing, make him the ideal fit for our team.”
Reyes has been in the hospitality industry since 1982. In September 2011, he joined the San Francisco Travel Association (formerly the San Francisco CVB) as executive vice president & chief sales officer, overseeing the convention sales and services teams.
Prior to San Francisco, he was president and CEO of the Monterey County CVB. His previous work experience includes the Jacksonville & the Beaches CVB (Jacksonville, Fla.) where as chief executive officer he repositioned the CVB to Visit Jacksonville and implemented the “Jacksonville Where Florida Begins,” branding campaign. He also served for 18 years at the San Diego CVB.