Group-friendly four-season destinations, like those that welcome business throughout Wisconsin, present planners with opportunities to stage new and exciting agendas for attendees at different times of year.

During a winter meeting, a guided snowshoe adventure or sleigh ride are group options, and in summer groups can attend a festival after a kayaking outing. Springtime is a good time to cheer on a local baseball team, and in autumn groups will enjoy an outing to taste some locally brewed beer.

Following are more great ideas to enliven events with seasonal fun.


The colder winter months are upon us, which means both indoor entertainment and snowy pursuits outside the meeting room.

The performing arts scene in Milwaukee, particularly at the Milwaukee Repertory Theater, kicks into high gear during winter, according to Jeff Baryenbruch, executive director of sales at VISIT Milwaukee.

“Convention attendees get a real taste of the history and architecture of Milwaukee at music and comedy shows in unique venues, including a vintage former opera house, a restored vaudeville theater and a former German ballroom,” he said.

The Appleton-based Fox Cities Performing Arts Center, which hosts group gatherings, also has a calendar of productions and offers group ticket sales.

A naturalist-guided snowshoe hike at The Ridges Sanctuary awaits groups meeting in Door County, and groups convening in Madison in early February can check out the Frozen Assets Festival.

Festival activities include ice-skating and sleigh rides and, according to Greater Madison CVB spokesperson Rob Gard, festivalgoers can “shake off the chill by toasting s’mores or grabbing a cup of free hot chocolate.”

The new Titletown District located next to historic Lambeau Field in Green Bay is under construction and this season introduces a snow-tubing hill and ice-skating rink.

“Nearby Leaps & Bounds Cafe inside Lodge Kohler has lattes and coffee, or head into Hinterland Brewery for a Packerland Pilsner,” said Brenda Krainik, director of marketing and communications for the Greater Green Bay CVB.  

Many other cozy indoor options are available throughout the state, from a show at Tristan Crist Magic Theatre in Lake Geneva to the Wisconsin Dells-based Knuckleheads Trampoline Park, where attendees can bounce, bowl, ride go-karts and more.

The Waukesha-based Veloce Indoor Speedway is another go-kart facility that’s great for teambuilding and social events, and offers exclusive access to the entire facility.  

“Attached to Veloce is Point Burger Bar, a local favorite where you can build your own burger,” said Tammy Tritz, executive director for the Waukesha Pewaukee CVB.    


Any time of year is a good time for a spa visit, including in early spring when it’s still a little chilly out.

In Lake Geneva, there is a full menu of treatments, including massages, facials and manis/pedis, at both the WELL Spa at Grand Geneva Resort and at Abbey Resort’s Avani Spa.

Both resorts also offer on-site recreational pursuits in all seasons, including Immersion, a new virtual entertainment center at Abbey Resort, and two championship golf courses, disc golf and archery at Grand Geneva Resort.