Los Angeles Tourism & Convention Board announced the appointment of Deanna Varga as representative, MICE, serving Australia & New Zealand.
In this new role for the organization, Varga will be solely dedicated to driving meetings, incentive, conventions and exhibition business to Los Angeles from the two key markets. She is based out of Sydney and reports to Bryan Churchill, vice president of hotel sales for L.A. Tourism.
“I am excited to engage with meeting professionals across Australia and New Zealand to showcase Los Angeles as a leading MICE destination and further develop L.A. Tourism’s sales strategy in 2018 and beyond,” said Deanna Varga.
Varga joins L.A. Tourism with 20 years of sales and marketing experience including MICE strategy in the business events sector. She previously held roles at Business Events Sydney and Business Events Australia. She has also worked in various capacities for hotels by Accor and Sofitel, the Australian National Maritime Museum and China National Convention Centre.
“Deanna brings a tremendous wealth of sales experience to the L.A. Tourism team as we look to strengthen our commitment to the Australian market with a dedicated MICE representative for the first time ever,” said Churchill. “Our famous neighborhoods, diverse portfolio of hotels and unique venues, and Los Angeles International Airport (LAX) – the premier gateway to the Pacific Rim – establish L.A. as a true global MICE destination, particularly for incentive meetings.”
In 2017, Los Angeles welcomed 411,000 visitors from Australia, making it the destination’s second largest overseas market, behind China.