The Society for Incentive Travel Excellence (SITE) named Tina Gaccetta as head of events. In this new position for the association, Gaccetta will be responsible for both strategy and execution of events hosted by SITE and the SITE Foundation.

An event marketing and incentive travel industry veteran, Gaccetta has years of expertise designing memorable events and engaging incentive solutions that deliver measurable results. Supporting some of the top brands in the technology, automotive, financial and retail sectors she is recognized as a trendsetter, encouraging clients to think differently about their events and leveraging data analytics to create more personal connections and better event ROI.

Gaccetta began her career in the meetings and incentives industry as a senior travel director for Carlson Marketing Group. Continuing to hone her expertise, she was promoted to director of event operations and, ultimately, vice president client services for One10 Marketing, formerly known as Aimia.