Universal Orlando Resort is holding firm on its 10 percent commission rate in the wake of three major hotel companies cutting commissions to 7 percent for third-party meeting planners.

“Our relationships with third-party planners are extremely important to us. Universal Orlando Resort Meetings & Events has seen tremendous growth in recent years and we know that our strong relationship with the planner community has been a key part of driving that success,” said Vince LaRuffa, senior vice president of resort sales and marketing at Universal Orlando Resort. “This is why we continue to maintain a 10 percent commission rate at our Loews properties while also offering incentives for booking events at our theme parks.

"We know that planners work tirelessly to create memorable experiences; this is why we continuously strive to provide them with quality products and an unparalleled meetings and events destination," he added.

Universal Orlando Resort includes the following properties and attractions:

  • Universal Studios Florida: This theme park offers experiences base on pop culture icons, Hollywood blockbuster films and hit TV shows.
  • Universal’s Islands of Adventure: Featuring interactive rides and attractions on themed islands.
  • Universal’s Volcano Bay: A water theme park with immersive experiences from mild to daring.
  • Universal City Walk: An entertainment complex offering dining and entertainment options for all ages.
  • Loews Portofino Bay Hotel: The most luxurious of Universal Orlando Resort’s accommodations offering, this 750-room property is themed on an Italian fishing village and features 42,000 square feet of meeting and convention space and the 15,000-square foot Tuscan ballroom.
  • Hard Rock Hotel: Modeled after the architectural style of a California mission, this 650-room property offers 7,200 square feet of meeting space, a 3,000- and 648-square-foot ballrooms, nearly 10,000 square feet of outdoor function space, and the brand’s signature offering of music memorabilia.
  • Loews Royal Pacific Resort: Echoing the idyllic islands of the South Pacific, this 1,000-room property offers 132,000 square feet of function space and 41,500- and 36,000-square-foot ballrooms.
  • Loews Sapphire Falls Resort: Presenting a free-spirited Caribbean vibe, this resort offers 115,00 square feet of meeting space, two large ballrooms and 36,000 square feet of prefunction space.
  • Universal’s Cabana Bay Beach Resort: The largest of the on-site Universal Orlando properties, this resort reflects the feel of the iconic beach resorts of the 1950s and ’60s, with 2,200 guest rooms.
  • Universal’s Aventura Hotel: Opening in August 2018, this modern, stylish property sits right in the heart of the action and will offer 600 guest rooms and rises 16 stories.

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