Thanks to Kimberly-Clark I think I may have set a record in sanitizing my hands at the 2018 BOMA International conference. As I walked around the BOMA tradeshow floor in San Antonio to check out some of the latest trends, tools and amenities in the building industry—I was on assignment for Buildings, a sister publication of Meetings Today—I was, not surprisingly, shaking a lot of hands.
Being a bit of a germophobe, I sanitized my hands after virtually every stop. I wasn’t even carrying a bottle of hand sanitizer. There were sanitation stations everywhere to ease my mind.
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I barely even noticed that there were sanitation stations every few feet at BOMA. But I kept subconsciously stopping after each exhibit for another quick pump of hand sanitizer. The stations also reminded me to stop by the Kimberly-Clark booth to learn more about their products. Brilliant marketing! But let’s talk about having these sanitizers everywhere. Convenient locations for hand-sanitizing stations include:
- In lobbies.
- Outside of conference rooms.
- Right outside bathrooms/or inside [though washing your hands is still best practice].
- Anywhere people insist on shaking hands!
Besides pleasing people like me, there are real health benefits to these stations: Making hand sanitizers readily available in the workplace can decrease illness and absenteeism.
[From the Meetings Today Blog: Put on Your Own Oxygen Mask First]
It certainly was an eye opener for me to see that I would use hand sanitizer often if it was intuitively placed in spots where I felt the need to clean my hands, and not even have to stop to use it. And as previously mentioned, it’s also a smart and easy marketing sell for companies like Kimberly-Clark, who produce these stations.
Kimberly-Clark Booth at 2018 BOMA International
There may even be opportunities for outside hand-sanitation station sponsorships.
Christoph Trappe is director of content at Stamats Business Media – the parent company of Meetings Today.