Marriott International unveiled a new vision for Sheraton Hotels and Resorts. The brand announced its new look will transform the lobby and public areas into gathering places for locals and guests.
The new look and approach brought the transformation to life with a 4,200-square-foot display at the NYU International Hospitality Industry Investment Conference in New York. The new design features collaborative spaces to work and meet, such as a community production table with locking drawers, partially open small meeting rooms and soundproof booths for privacy when making phone calls.
Food and drink are also at the center of the design. The new lobby incorporates what parent company Marriott International calls a coffee bar-bar, a space that functions as a cafe during the day and transforms into a bar in the evenings. The food choices at the bar are also carefully thought out and designed to make it convenient and easy to consume while working.
“When you look at the design signatures, you see the spaces have purpose, they are focused around working, around gathering and around eating,” explained Indy Adenaw, vice president and global brand manager, Sheraton Hotels & Resorts. “The foundation of the public space is the notion of being a gathering place.”
Check out additional images showcasing Sheraton’s 4,200-square-foot display in NYC, below: