Already a haven for cultural and film pursuits, Los Angeles is adding sports mecca to its list of top-shelf specialties.
“Planners want to associate themselves with a city hosting world events,” said Darren Green, senior vice president of sales for the Los Angeles Tourism and Convention Board. “It helps attendance because of the recognition on the entertainment and sports side.”
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Los Angeles has more than its share of upcoming sports events. On the heels of hosting this year’s NBA All-Star game, the city will be hosting the 2028 Summer Olympics and the 2023 College Football Playoff National Championship. That game will be played at L.A. Stadium in Inglewood, currently being built for the NFL’s two L.A. teams, the Chargers and Rams. The stadium will seat 70,000 for football but can grow to 100,000 for major events, and is about 10 minutes from LAX airport and 30 minutes from Downtown.
“They will have quite a few suites and lots of interesting meeting spaces,” Green said.
Also new is Banc of California Stadium, home of Major League Soccer’s latest expansion team, Los Angeles Football Club (LAFC). The 22,000-seat development debuted in April.
Premium spaces include The Sunset Deck, boasting views of Downtown L.A., and the Founders Club. Attached to the Club is an exclusive rooftop venue suitable for banquets or tradeshows.