Cvent announced its acquisition of Social Tables—an event diagramming, seating and collaboration platform—on Tuesday, October 16. Cvent said the acquisition will help improve collaboration between venues and planners, create a more interactive sourcing experience and increase group sales at venues.

More details on the three key advancements referenced above were provided by Cvent in a press release, which said that the acquisition of Social Tables will improve its offerings for customers in the following areas.

  • Improved collaboration between planners and venues: Event planners and venues traditionally manage floor plan design with disparate tools that are cumbersome to use and often inaccurate. Leveraging Social Tables’ Event Services Solution, customers can collaborate to create accurate diagrams and renderings in minutes, allowing for real-time edits that reduce decision time.
  • Enhanced visualization and interactive venue sourcing tools: By combining the Cvent Supplier Network with Social Tables’ function space content, planners can better visualize the event space and select the right venue. This improves the planner’s venue selection experience and also gives venues added confidence that their facilities will meet the planner's requirements.
  • Increased group sales for venues: Venues can use the Social Tables platform to showcase their meeting space online and to create custom proposals that lead to more group business.

“Over the past 19 years, we have helped power the global meetings and events ecosystem, connecting planners with the venues they need to host their events,” said Cvent CEO and Founder Reggie Aggarwal. “With Social Tables we can offer new ways for our event and hospitality customers to work better together.”

More than 5,000 organizations and brands, including Under Armour, Live Nation, Hyatt, The Venetian, ClubCorp, and Forbes, have utilized Social Tables to help them develop and plan nearly 4.5 million events.

[Meetings Today Podcast: Exclusive Interview With Social Tables' Dan Berger on Cvent Acquisition]

Founded in 2011 in Washington, D.C., Social Tables offers the world's largest database of to-scale function space with four billion square feet of space available through its search engine.

Through its collaboration engine, planners and venues use Social Tables’ Event Services Solution to diagram events, create seating charts, and share files. One in three full service hotels in North America uses Social Tables to work with planners to deliver 100,000 meetings and events each month, according to Cvent.

“[Cvent] embodies our vision of making face-to-face events more successful,” said Social Tables CEO Dan Berger. “As a fellow Washington D.C.-area software company, this is even more special for the D.C. tech community. We’re looking forward to continuing to work with all of our customers to offer our market-leading solutions as part of Cvent. Together, we will improve how events are sourced, managed, and executed.”

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