Endeavor Hospitality Group announced today the appointment of Shannon Colbert as vice president of sales and marketing. Colbert joined the team in early 2018 and is accountable for all areas of sales, marketing, revenue generation and revenue management for the hospitality group and its properties. She is based out of the company’s Midtown Manhattan headquarters.

“We are very pleased to have Shannon on-board to help launch our company,” said Tom Xavier, chief operating officer. “Shannon is a savvy hotelier, with a creative and deliberate approach to marketing which makes her the perfect addition to our team. She is a strong sales leader with a proven track record of success.”

A seasoned industry leader, Colbert spent five years as the director of sales and marketing for Hazens Group, Pyramid Hotels, a hotel group with over 100 hotels and resorts under their hotel and asset management umbrella.

During her time there, she opened and repositioned the Four-Diamond Luxe City Center Hotel as a chic boutique hotel in a then fledgling Downtown Los Angeles. She previously honed her hospitality skills in a senior management capacity with Viceroy Hotel Group’s Avalon Beverly Hills, and The Ambrose Collection in Santa Monica, Calif. She began her hospitality career as a regional group sales manager for Bacara Resort and Spa in Santa Barbara, Calif.

“I feel so at home with Endeavor Hospitality Group and inspired by how our properties are coming to life,” said Colbert. “Our leadership team has come together better than I could have imagined, and we can’t wait to add more top talent to our roster as our properties near completion.”

Information based off a news release from Endeavor Hospitality Group.