Matthias Schultze, managing director of the German Convention Bureau (GCB), was named the recipient of the Joint Meetings Industry Council’s 2018 JMIC Profile and Power Award in recognition of his leadership role in delivering research and measurements that demonstrate the accomplishments of the meetings industry.

“We all know Matthias as a special leader who has strengthened the structure and role of the GCB to promote Germany as a leading sustainable global destination that is serving as a model for others,” said JMIC President Kai Hattendorf. “In the course of doing this he has also spearheaded and shared important industry research, backing up the important role the business events industry has when it comes to developing communities around destinations, and our industry’s wider role as such.”

“His additional role as co-founder and co-chair of the strategic alliance of the National Convention Bureaux of Europe will provide a platform to make this work even more effective, as will his active presence in a number of industry organizations and advisory boards in higher education," he added.

According to the Joint Meetings Industry Council (JMIC), an organization that represents the combined interests of 15 international meetings industry associations, the Profile and Power Award winner is selected each year based on criteria that evaluate the efforts of an individual or organization in increasing industry profile and bringing about structural or policy changes.