The results are in, and the incentive segment is trending up, but what reward program winners desire is rapidly changing.

Meetings Today's Tyler Davidson talks with Pádraic Gilligan, chief marketing officer for the Society for Incentive Travel Excellence (SITE), about the results from the joint study with the Incentive Research Foundation that tapped the insights of more than 2,500 incentives professionals. Read our coverage of the report.

[Related Content: 10 Tips for Planning a Corporate Incentive Travel Program]

Enjoying this episode? View more episodes of the Meetings Today Podcast!