Happy times are calling in State College, Pennsylvania.

With branding elements that include annual “Happy Traveler” guides and the “Happy Thoughts” blog, the Pennsylvania Tourism Office’s “Pursue Your Happiness” campaign is proving to be quite the siren call. In 2017, the Commonwealth welcomed a record 204.4 million tourists, to the tune of $43.3 billion in total spending.

Some 70 years ago, Pat and Harriett O’Brien, both originally from Pennsylvania’s coal country, answered the same call. According to the Nittany Valley Society, the married couple, enchanted by their weekend sojourns to Pennsylvania’s bucolic Centre County, relocated there from Washington, D.C.

Pat, a Purple Heart-decorated WWII veteran, taught speech and coached the men’s debate team at Penn State. Enamored of its “beauty and intangible positive qualities,” he reputedly nicknamed the area “Happy Valley.”

Achieving national recognition in the 1960s via Penn State football broadcasts, the folkloric moniker stuck. Faithfully describing low-stress, high-reward State College and Centre County to this day, it’s an alluring invite for productive meetings, positive outcomes and pleasurable pursuits.

Smart Venues for Meetings at Penn State

Benjamin Franklin, another Pennsylvania champion, considered "the good education of youth" to be "the surest foundation of happiness." Today, the Commonwealth is home to over 500 colleges and universities. Penn State (1855) is among the most influential, with 24 campuses state-wide and investing some $860 million in collaboration-based research initiatives each year. Many faculty member experts in their fields, from agriculture and climatology to cybersecurity and infectious diseases, are available for conference programs.

Penn State Library
Photo: American Philatelic Society Research Library. Credit: Jim Roof Creative

Minutes from the main University Park campus in State College, Innovation Park offers an “ecosystem where business, education and research come together.” 

Venues on the 118-acre development include the Ben Franklin TechCelerator, supporting early-stage entrepreneurs and inventors, and internationally renowned Penn Stater Hotel and Conference Center. Perennially earning “Best of the East” recognition from the readers of Meetings Today, the 300-room property is a Mid-Atlantic conferencing leader.

Situated on its own leafy campus, the full-service Penn Stater offers 58,000 square feet of versatile space, including 41 IACC-certified meeting rooms. Distinctive venues include the 10,000-plus-square-foot President’s Hall and popular Senate Suites.

[Related: Western Pennsylvania Wows Groups With Deep-Rooted Food Culture]

The facility is owned by Penn State’s Hospitality Services, which also operates the 233-room Nittany Lion Inn. Located on campus, this Four Diamond landmark from 1931 offers 20,000 square feet of flexible event space.

Diverse F&B Options: University Stops, Tasting Trails and Zero-Waste Catering

Launched in 1865, Penn State’s globally renowned dairy research program includes the Berkey Creamery. Located on campus in the Food Science Building, this famed venue serves 70-plus flavors of ice cream supplied by the university’s herd of 200-plus Holsteins. Plus, various cheeses and specialty gifts. 

Shipping is available, including three-gallon ice cream tubs ideal for special events. Notable alumni include Ben Cohen and Jerry Greenfield, who founded Ben & Jerry's Ice Cream in 1978 after taking the $5 correspondence version of Penn State's popular ice cream-making course.


Photo: Whiskers Bar, Nittany Lion Inn. Credit: VisitPennState.org

Founded along with the university in 1855 as Jack’s Road House, the iconic Hotel State College and Company building houses group-capable eateries such as the Corner Room and Spats at the Grill (formerly the Allen Street Grill). 

Groups can experience Centre County’s craft beverage scene along the Central Pennsylvania Tasting Trail. Comprising four microbreweries, four wineries, two distilleries and two cideries, the dozen trail members offer guided tours and tastings, dining and live entertainment. For worry-free imbibing, recommended local transportation partners include long-time operator Fullington Trailways.

Other group options include Duffy’s Boalsburg Tavern in Boalsburg and Benjamin’s Distinctive Catering, offering zero-waste F&B and event planning services.

Arts and Culture Elevate the Agenda

The State College and Centre County regions of Pennsylvania offer a surprisingly diverse menu of arts and culture venues that can add some much-needed creative energy into meeting agendas.

For example, the 16,000-seat Bryce Jordan Center is the largest multipurpose arena in Central Pennsylvania, hosting more than 30 Rock and Roll Hall of Famers to date, and was second for university venues in Pollstar’s ranking of 2018 worldwide ticket sales.


Photo: Penn Stater lobby with fireplace. Credit: VisitPennState.org

Planners can harness its star power for events—the facility also flexibly hosts executive meetings, conventions, expos and more. 

Also close to State College, the town of Boalsburg claims rights as the birthplace of Memorial Day, after women began decorating Civil War graves here in 1864. This patriotic village is home of the Pennsylvania Military Museum. Located on the grounds of the 28th Infantry Division’s National Shrine, the venue honors the citizen-soldiers of the Commonwealth with year-round exhibitions and programming. Rental facilities include the Parade Grounds and Pavilion for outdoor events, and Memorial Theater for indoor gatherings.

Other notable arts and culture venues include:

  • Penn State Center for the Performing Arts: Comprising historic Eisenhower Auditorium and other venues, this performing arts center features world-class symphonies and ballet, Broadway shows, jazz, drama, dance and more.
  • Palmer Museum of Art: Available for rentals and free-admission group tours of its far-ranging collection.
  • State Theatre: This meticulously restored 1938 facility features superior acoustics and unobstructed sightlines. Rentals include the 554-seat Main Auditorium and more intimate upstairs Attic.
  • American Philatelic Center: Founded in 1795, nearby Bellefonte features well-preserved Victorian architecture and inviting offsite venues such as this center, which is home to the largest nonprofit organization for stamp collectors in the world. Versatile rentals for up to 200 guests include spacious Sundman Hall and the executive boardroom-style Air Mail Room and U.S. Stamp Society Room. 

Inviting Outdoor Group Escapes

The wider Centre County region has charmed visitors for centuries. Around 155 years before the O’Briens came along, explorer James Potter climbed Nittany Mountain and declared to his companion, “By heavens, Thompson, I have discovered an empire!”

Much of Pennsylvania’s 2 million forested acres are within reach of State College, including the popular Moshannon, Sproul, Bald Eagle and Rothrock State Forests. More outdoor adventures await groups, including:

  • Penn’s Cave & Wildlife Park: Limestone-rich Centre County has 127 caves, including several of the state’s nine commercialized caverns. Set on a 1,500-acre preserve and working farm 45 minutes from State College, historic Penn’s Cave & Wildlife Park offers subterranean boat tours, wildlife tours by bus and an outdoor event pavilion.
  • Cherry Springs State Park: Celestial wonderment awaits groups two hours north of State College at this in Potter, Pennsylvania, park. Known as Pennsylvania’s Dark Sky Park, this 48-acre wilderness is one of the top destinations in the East for stargazing, including the Northern Lights when conditions are right. Activities include private star tours, hiking and seasonal overnight camping.
  • Shaver’s Creek Environmental Center: Located 17 miles from campus, this locale is Penn State’s “outdoor classroom.” Group programs include facilitated team networking, teambuilding and leadership development challenges. The center, which completed a $7.5 million renovation in September 2018, adjoins the Stone Valley Recreation Area, where external groups can rent various athletic venues or tackle the high-ropes course. Options for guided activities include backpacking, hiking, caving, canoeing, kayaking, stand-up paddleboarding, whitewater rafting and rock climbing.
  • Tussey Mountain Resort: Wintertime groups can ski at this Boalsburg resort. Featuring special events and live entertainment in its outdoor amphitheater, the year-round destination offers its lodge, pub and outdoor patio for conferences and events.
  • Arboretum at Penn State: Nature, science and beauty converge at the arboretum. Amid 30 acres of scenic gardens, rental facilities for receptions and other events include the 300-capacity Overlook Pavilion and 25-person Oasis Garden Terrace.

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