Just 20 minutes southwest of downtown Houston, Sugar Land offers the classic mix of big city amenities with small-town hospitality. More than $1 billion in capital investment and commercial real estate development over the last 20 years sustains a robust, diversified economy anchored by high-profile regional and international corporations.
Once a company town founded by Imperial Sugar, the city is now home to several major corporate headquarters like food and beverage giant Minute Maid; as well as Fortune 500 companies in industries including biotech, healthcare, business and financial services, and R&D and advance manufacturing.
This economic foothold, along with thoughtful community master-planning, has aided in increasing the population from 2,000 residents to more than 118,000 residents today.
“For planners and attendees alike, Sugar Land’s advantages include our strategically placed location, logistical ease, educational spaces and creative entertainment, dining and offsite options,” said Jessica Huble, destination events manager for Visit Sugar Land.
Consistently ranked as one of the safest cities in the nation and offering a pleasant and welcoming environment, Sugar Land attracts a diverse local, regional and international mix of corporate, association, SMERF and sporting groups. Flexibly accommodating 25 to 2,000 attendees, the destination’s product set includes 1,400 guest rooms in nine hotels, 40,000 square feet of combined space and 500-plus dining options, from casual to refined international cuisine.
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Located in walkable Sugar Land Town Square, the 300-room Houston Marriott Sugar Land is the city’s largest conference hotel. Offering 24,559 square feet of flexible space in 23 meeting rooms, the full-service property also features The Burning Pear restaurant, serving award-winning Texas regional dishes.
“With other activities, hotels and entertainment options within a 10-mile radius of Town Square, Sugar Land will have you thinking about your next Texas meeting in a whole new way,” Huble said.
Five Great Offsites
Smart Financial Centre at Sugar Land
Opened by Jerry Seinfeld in 2017, this stylish 200,000-square-foot theater’s innovative moving walls contract and expand to create four seating configurations for 1,900 to 6,400 people. Programming includes concerts, Broadway productions and the performing arts, with flexible rental options.
Photo: Smart Financial Centre; Credit: Courtesy Visit Sugar Land
Sugar Land Town Square
Located in the heart of Sugar Land, this vibrant private-public mixed-use urban development offers a programmable outdoor event plaza and collection of upscale boutiques and restaurants for off-agenda outings.
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Home of Sugar Land Skeeters professional baseball, this multi-use ballpark is available year-round for wide-ranging sports programming, corporate events, festivals and more. Function spaces include the upscale 6,000-square-foot, 400-capacity Insperity Club, and luxury 100-capacity Party Suites. Professional onsite catering is available.
Photo: Constellation Stadium; Credit: Carl Mayfield
Houston Museum of Natural Science at Sugar Land
Opened in 1999, this local outpost of The Houston Museum of Natural Science updates a historic prison farm site, which inspired the classic folk song “Midnight Special” by legendary Texas musician Lead Belly. With life, earth and space exhibits ranging from Faberge eggs to the T-Rex and other dinosaur skeletons, the venue, featuring the new state-of-the-art Hall of Technology, flexibly hosts 400-capacity events.
Photo: Houston Museum of Natural Science at Sugar Land; Credit: Courtesy Visit Sugar Land
Sugar Land Auditorium
Built in 1918 by the Imperial Sugar Company, this evocative heirloom is the last remaining public building of the original company-owned town of Sugar Land. Formerly serving as the site for all important community events, including graduations, church services, plays, concerts and silent movies, this local treasure maintains its tradition of hosting and hospitality as a rental venue.
Located directly on I-69, Sugar Land is 16 miles southwest of Bush Intercontinental Airport and 32 miles west of William P. Hobby Airport. Plus, service into Sugar Land Regional Airport, primarily serving private and corporate aviation.
Visit Sugar Land
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